Blog 1: Leadership and Ethics


Ethical Leadership is defined as “the demonstration of normatively appropriate conduct through personal actions and interpersonal relationships, and the promotion of such conduct to followers through two-way communication, reinforcement and decision-making”… [and] the evidence suggests that ethical leader behavior can have important positive effects on both individual and organizational effectiveness”

(Rubin et al 2010: 216-17).

The study of ethical leadership has been keenly explored by scholar as well as general public due to unfolded scandals in corporate business. This blog will discuss about two principles of ethics, the importance of ethical leadership in Finance industry as well as discussion about 4V Ethical Leadership model. Furthermore, the blog will discuss two contrasting example from Deontological and Teleological point of view.

The Two Sides

In discussing Ethical Leadership, there are two principal theories of ethics: Deontological and Teleological. Deontological focus on the inherent righteousness of a behavior, whereas Teleological focus on amount of good or harm resulted from consequences of behavior (Hunt and Vitell, 1986). As an example, Deontologist will always believe that giving a bribe is always wrong, whereas Teleologist will agree in giving a bribe as long as it produces a greater balance of good and evil (Vitel and Davis 1990).

This theory is important in understanding an individual’s decision and action regarding ethics. However, there is limitation in this theories since most individuals may not fall into only one category, and more likely to have a mixed deontological-teleological system of ethics (Hunt and Vitell, 1986).


Ethical Leadership

There has been extensive amount of research and literature to determine the definition of Ethical Leadership. Fehr et al (2015) define Ethical Leadership as “the demonstration and promotion of behaviour that is positively moralised”

From various model available, I am personally intrigued by the 4-V Model of Ethical Leadership developed by Dr. Bill Grace, founder and executive director of Center of Ethical Leadership. The model, which becomes the vision and mission of the organization, is described as follow:

Figure 1. The 4-V Model of Ethical Leadership

Screen Shot 2016-02-12 at 12.25.18

Source: (2016)

In this model, Dr. Bill Grace explained that Value and Vision becomes the most essential dimension in this model, since it gives the purpose and direction, whereas Voice creates the dynamic. A leader must be able to articulate their vision to be able to enliven them into action. Finally, Virtue is a combination of the other three dimensions, and a blend of principle, sensitivity to relationship and commitment of common good.

In my opinion, this model properly highlighted dimensions required in ethical leader. A good leader must have a strong Virtue as foundation, and ability to communicate value and vision in order to motivate and inspire followers.


Fehr et al (2015) further suggested the model on how leader’s ethical behaviour influences the followers’ behaviour and organisational culture, which leads to followers’ motivation to have ethical value and integrated action. Finally, the followers have the consistent behaviour based on the ethical value. The diagram is as follow:

Figure 1: The Moralisation of Leader’s Behaviour and Its Effect on Followers

Screen Shot 2016-03-27 at 02.50.07

Source: Fehr et al (2015).

Ethical VS Unethical Leaders

The evidence suggests that ethical leader behavior can have important positive effects on both individual and organizational effectiveness 

(Rubin et al 2010: 216-17).

In today’s business, the easiness to get information creates the opportunity for misuse and ethical abuse despite numerous guidelines and ethical conducts which has been developed from many years in accounting and finance industry. Knights and O’Leary (2005) suggested that it is plausible that a failure of ethical leadership creates an account for corporate scandal. Therefore, the importance of ethical leaders in corporate resources and practice become very crucial.

One of very good example of ethic leader, which follow deontological principal in financial industry is Michael Hershman, the president and CEO of leading risk management company in USA: the Fairfax Group. He is acknowledged for his transparency, integrity and honor in leading his firm, which has been passed on as code of conduct guiding staff and workers in the company. He Co-Founded transparency international non-profit organization, and in 2012 was Appointed governance committee for the FIFA corruption scandal. Fairfax demonstrates the importance of trust and reputation in leading a successful organization.

Michael_Hershman_OEA-OAS (1)

Picture 1: Michael Hershman, the CEO of Fairfax Group

On the other hand, Enron’s Cases has become the representation of the failure of ethical leadership even years after it has been unfolded. Cruver (2002) stated that the unethical behaviors of Enron’s leader are the product of individual and situational factors, which is mostly fueled by greed. Their CEO, Jeff Skilling and Ken Lay, display their Teleological approach by abusing their power and privilege, acted irresponsibly by manipulating the balance sheet to hide their debt and prop up its share prices. Furthermore, the company established “rank and yank” system which driven the employees to intense competition resulted with negligence toward company’s code of conduct (Johnson, 2003). This case perfectly represents how unethical leaders could lead to the unavoidable company failures and even, bankruptcy.


Picture 2: Ken Lay and Jeff Skilling, CEO of Enron

Conclusion and Recommendations

Based on discussion above, ethical leaders become very important in determining the direction and sustainability of a company. An ethical leader will incorporate own values and vision into the company, and lead the company to success.

My previous experience in working as an auditor in big-four accounting firm make me realize how important it is to understand and implement ethics in everyday working life. Therefore, it is essential for the management to keep on giving examples, communicating and encouraging their ethical values toward the employees. It is also important to create conducive working environment for the employees to empower employees’ ethical behavior.

Word Count: 762


Cruver, B. (2002) Anatomy of greed: The unshredded truth from an Enron

insider. New York: Carroll & Graf. (2016) Concepts And Philosophies [online] available from <; [12 February 2016]

Fairfax Group (2008) Michael J. Hershman: President and CEO [online] available from <> [10 February 2016]

Fehr, R, Kai Chi, Y, & Dang, C (2015), Moralized Leadership: The Construction And Consequences Of Ethical Leader Perceptions, Academy of Management Review, vol. 40, no. 2, pp. 182-209. Available from: 10.5465/amr.2013.0358. [26 March 2016].Hunt, Shelby D. and Scott Vitell: 1986, ‘A General Theory of Marketing Ethics’, Journal of Macromarketing (Spring), pp. 5–16

Johnson, C. (2003) “Enron’S Ethical Collapse”. Journal of Leadership Education 2 (1), 45-56

Knights, D. and O’Leary, M. (2005) “Reflecting On Corporate Scandals: The Failure Of Ethical Leadership”. Business Ethics: A European Review 14 (4), 359-366

Rubin, R, Dierdorff, E, & Brown, M (2010), Do Ethical Leaders Get Ahead? Exploring Ethical Leadership and Promotability’, Business Ethics Quarterly, 20, 2, pp. 215-236, Business Source Complete, [12 February 2016]

Vitell, S. and Davis, D. (1990) “Ethical Beliefs Of MIS Professionals: The Frequency And Opportunity For Unethical Behavior”. J Bus Ethics 9 (1), 63-70





12 thoughts on “Blog 1: Leadership and Ethics

    1. Hi Afdhal, thank you for your question.
      Unfortunately, there has been abundance cases of unethical leaders who are successful in business until today. Yukl, (2002), however, stated that in order to perceive unethical leader as effective leader, their behaviour must be perceived as ethical by their followers. Kerns added that to dilute or disguise their unethical behaviour, leaders are able to adopt certain tactics such as using euphemisms.
      However, I still believe that running a business unethically is like building a house in sand, whereas doing business ethically is like building a house in a solid concrete. When the storm comes, the house built in the concrete will prevail. Likewise, ethical leaders will able to stand turmoil in the business and keep on growing


  1. Good post showing the danger of not having ethical leadership in companies. For you personally, which ethical belief do you deviate more to? Deontological or teleological? Thank you

    Liked by 2 people

    1. Hi Calvin, thank you for your comment. I believe I’m more deviated to deontological principal as my moral compass, because I believe that ethical behaviour in conducting business will bring growth and value to the company. I looked up into Michael Hershman and how his transparency and integrity in leading his firm has brought tremendous success both in his personal career and his company.


    1. Hi Dilly,
      Thank you so much for your comment 🙂
      Do you think the leader examples I’ve discussed have truly reflect the deontological and teleological principle?


    1. Hi Lisa,
      I’m afraid that there’s never be a definite line of ‘ethical’. Difference in cultural belief, different value, and different standard will always make the interpretation of ethics debatable.
      In general, ethical behaviour is described as “Principles that when followed, promote values such as trust, good behavior, fairness, and/or kindness.”
      However, the leader and company has the right to develop their standard and set of principles for to be followed. That’s why it is important for the leader to have the right principles and value in the first place


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s